Attraction for iGT

The first step in the Customer Flow for Enablers is attraction! This is where we try to take a stranger (a company who has never heard of AIESEC before) and make them a lead (a company that is interested in AIESEC and ready to sign a contract).

This part of the Customer Flow on a Local Level involves prospecting companies, attending networking events, making cold calls, and pretty much anything that help you book that first meeting. On a National Level, it involves B2B Marketing, COP Attraction, and attracting Global Partners.

Resources to help:

  1. Cold Call Cheat Sheet
  2. Defining the Buyer
  3. SPIN Selling
  4. iGT Marketing Packages