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Attraction for B2C

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The first step in the Customer Flow for Youth is Attraction! This step is where strangers (young people who are qualified to go on an AIESEC exchange) are introduced to AIESEC in order to become a lead (someone who is interested in going abroad).

On the local level, physical marketing activities are critical in ensuring that interest for the program is generated. These physical marketing activities can include boothing, classroom presentations, event management, and campus partnership meetings. Nationally, the focus is on using digital marketing channels. All these activities help to create a pool of leads to enter the sales funnel for the remainder of the customer flow.

Click below to find all the resources about Attraction:

THEORY

PRODUCT DIFFERENTIATION

Product Differentiation Guide

EP PROFILES

OVERALL EP PROFILE
oGV EP Profile
oGT EP Profile
oGE EP Profile

SALES TECHNIQUE

Sales Technique Guide

STANGER TO OPEN

CLASSROOM PRESENTATION

CLASSROOM PRESENTATION GUIDE

TABLING

TABLING GUIDE

DIGITAL MARKETING

DIGITAL MARKETING MULTI-TOOL
POST FORM
EVENT FORM

LEADS CALLING

LEADS CALLING GUIDE

IMPORTING LEADS TO SALESFORCE

TEMPLATE

OPEN TO APPLIED

INFORMATION SESSIONS

ALL INFORMATION SESSIONS
OGV INFORMATION SESSION
OGT INFORMATION SESSION
OGE INFORMATION SESSION

CONSULTATIONS

CONSULTATION BOOKLET GUIDE
 

Still need to learn about the other stages of the B2C Customer Flow? Click here:

Learn More

Want to find all the other resources for the B2C Customer Flow? Click here: 

Learn More