The first step in the Customer Flow for Youth is Attraction! This step is where strangers (young people who are qualified to go on an AIESEC exchange) are introduced to AIESEC in order to become a lead (someone who is interested in going abroad).
On the local level, physical marketing activities are critical in ensuring that interest for the program is generated. These physical marketing activities can include boothing, classroom presentations, event management, and campus partnership meetings. Nationally, the focus is on using digital marketing channels. All these activities help to create a pool of leads to enter the sales funnel for the remainder of the customer flow.
Click below to find all the resources about Attraction:
STANGER TO OPEN
IMPORTING LEADS TO SALESFORCE
OPEN TO APPLIED
Still need to learn about the other stages of the B2C Customer Flow? Click here:
Want to find all the other resources for the B2C Customer Flow? Click here: